Engineered For Longevity
Cholby performance apparel, 700-fill down insulation, and championship running footwear are built to endure extreme demands. Follow our verified protocols to preserve weather barriers and propulsion cushioning.
Technical Down Cleansing
Wash thermal outerwear in front-loading machines using technical down detergents. Avoid harsh bleaches or heavy enzymes that strip the natural oils protecting goose down feathers.
Loft Restoration Tumble
Tumble dry on low heat with wool dryer balls. The continuous motion breaks apart damp down clumps, restoring original cubic-inch loft and maximum thermal retention.
Footwear Spot Protocol
Clean running and court footwear by hand using a damp cloth and specialized sneaker cleanser. Never submerge in washing machines to protect midsole foam rebound.
DWR Weather-Proofing
Air-dry moisture-wicking training layers in the shade. Periodically reactivate exterior DWR water-repellency with low-heat exposure to ensure rainwater beads effortlessly.
Goose Down & Storm Shells
Our puffer outerwear combines 700-fill power natural goose down with Storm-FIT water-repellent ripstop shells. Always store on broad hangers in ventilated spaces. If down clusters compress after rain exposure, a 20-minute low-heat tumble with dryer balls restores full loft.
Running & Athletic Footwear
Engineered with high-rebound cushioning foams and Zoom Air pressurization. Heat degrades midsole energy return, so air dry naturally at room temperature. Rotate between pairs during intensive marathon training cycles to allow the responsive foam to decompress.